It has been a battle going on for years for the best luxury brand in the United States market, leading the cast are the German car marques Mercedes-Benz and BMW. In October, Mercedes improved its sales numbers by 23% selling about 22, 637 units zooming past BMW which delivered 21873 units.
Mercedes was able to boost their sales despite reducing their discounts programs by as much as 15% for every vehicle last month while BMW increased its incentives when you buy a unit by 35%.
Mercedes-Benz outperformed BMW because of the impressive 88% jump in sales by its C-Class. The increased demand for the updated C-Class allowed Mercedes to trim off their incentive programs. BMW on the other is trying to unload their available 3-Series as the brand new model will be rolled out.
BMW did not do bad for October since the sales of the Munich based carmaker went up by 13% or 21,873 units , and 199,552 vehicles turned over to consumers from January thru October. Overall, BMW is still ahead of the race with Mercedes trailing behind selling about 192,695 units for the same period.
How about the other brands in the luxury segment? Former head of the crew Lexus dropped to 3rd place after reigning for eleven years. Lexus chopped off 12% from it incentive program but has seen its sales diving by 14% for October selling 18,092 units.
Cadillac did not do well either. The SRX crossover brought a 13% increase in terms of sales but the CTS sales dwindled by 12%. Consolidating all the numbers, it revealed a drop of 12% in total sales.
The VP for Sales of Cadillac noted that their brand was outspent by Mercedes and BWM in terms of incentives on an average of $800 and $1,500 per vehicle, respectively.
